Email marketing for plumbers, built after every call.
Most plumbing customers find you in an emergency. Sequence turns that one visit into a relationship: a check-in after the job, follow-up on the water heater or repipe you quoted, and a warning text before the next hard freeze.
After every emergency call, check in the next day and ask for a review, follow up water heater estimates for ten days, and text customers when a freeze warning is issued.
What your agent does
- Step 1
create_sequence
Follows every emergency call
Starts when the job is completed, from ServiceTitan or an event your software sends through Zapier.
- Step 2
upsert_template
Writes the check-in and review ask
Short texts and plain emails in your name, with tokens for the customer and the job.
- Step 3
create_sequence
Chases water heater and repair quotes
Stops on its own when the estimate is sold or lost.
- Step 4
create_weather_watch
Warns before pipes freeze
Freeze Warning or Winter Storm Warning for your area starts a pipe-protection text.
The same job, without a builder.
Builder-style marketing tools make you assemble every piece by hand. With Sequence, your agent does the assembly from one sentence, and you review the result.
In a builder, you
- Export customers from your field-service software to a spreadsheet
- Design each email in a drag-and-drop editor
- Run a separate texting tool and keep both lists in sync
- Remember to check in after every emergency call
- Send freeze warnings by hand before the temperature drops
With Sequence, you
Type one sentence. Your agent makes 4 calls:
- create_sequence
- upsert_template
- create_sequence
- create_weather_watch
After the emergency call
The customer who called at 2 AM remembers who showed up. A next-day check-in and a review request turn that into a review and a repeat customer.
- Starts when
- ServiceTitan reports the appointment completed for your service job types, or your software sends a job.completed event.
- Timing
- A check-in text a day after the job, a review request two days after that.
- Stops when
- The customer replies (a conversation.replied exit) or unsubscribes. A STOP reply ends only the texts.
- Sample message
- Hi {{first_name}}, this is {{team_name}} checking in after yesterday's visit. Everything still running right?
Water heater and repair estimates
Big-ticket repairs often get a second quote. A clear follow-up with the options keeps yours in the running.
- Starts when
- An estimate is presented in ServiceTitan or a deal reaches your estimate stage in Pipedrive.
- Timing
- An email with the options the next day, a text at day four, a last note at day ten.
- Stops when
- The deal is won or lost, the customer replies (a conversation.replied exit), or unsubscribes.
- Sample message
- {{first_name}}, here are the water heater options we discussed. Reply with any questions or a good install day.
Freeze warnings
A pipe-protection reminder before a freeze prevents the worst calls and earns the next one.
- Starts when
- The National Weather Service issues a Freeze Warning or Winter Storm Warning for your area.
- Timing
- A text when the alert is picked up.
- Stops when
- Each alert fires once; a cooldown stops repeats.
- Sample message
- {{team_name}}: a freeze warning is in effect tonight. Drip indoor faucets and cover outdoor spigots. Reply if a pipe bursts.
Questions
Can I separate emergency calls from regular service?
Yes. Filter the sequence on the job type or business unit the event carries.
Do customers need to opt in to texts?
Yes. Texts go only to contacts with SMS consent; everyone else gets the email steps.
Can it follow up on estimates from Pipedrive?
Yes. Deal stage changes in Pipedrive start the same kind of sequence.
Which freeze alerts are available?
Any National Weather Service alert type, such as Freeze Warning and Winter Storm Warning.
Ask your agent. Sequence sends.
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